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Fenty fever hits Riyadh with a special pop-up for Eid

Georgina Rodriguez inaugurated the Fenty Beauty Drive-In earlier this week.

Move over, Hollywood, because Riyadh is becoming the hottest spot for celebrities. Football sensation Cristiano Ronaldo — who moved to Saudi Arabia last year with his family — is often spotted around the Kingdom. This time around, his partner, Georgina Rodriguez, lit up the capital with the launch of the Fenty Beauty Drive-In pop-up.

The Fenty Beauty Drive-In, nestled in Riyadh Park opened its doors to beauty enthusiasts earlier this week. Georgina Rodriguez led the charge as she cut the ribbon to the pop-up, signalling the start of a 10-day activation, excitement filled the air.

Fenty Beauty Drive-In

The Fenty Beauty Drive-In is an innovative way to get your hands, lips and eyelids on plush products. Fenty is famous for its range of shades, which match different skin tones. The Fenty Beauty Drive-In pop-up includes expert make-up artists and a dedicated zone for visitors to find their perfect shade. Open until 10 April, you’ll get a chance to immerse yourself in Fenty Beauty products first-hand. But what makes it different from checking out these products in-store? At the Fenty Drive-In, you get exclusive gifts with every purchase. These free goodies include favourites like Body Sauce, Mini Mademoiselle, and the Fenty Cup.

One of the highlights of Georgina’s visit was the personalised shade-matching session. She also explored the brand’s latest releases like the We’re Even Concealer and Eaze Drop Stick, which seamlessly blend skincare with makeup — it’s all the rage in the beauty world right now. Plus, she was there to check out other Fenty Beauty products that are on display at the pop-up. The brand’s iconic Gloss Bombs, Pro Filt’r Foundation, Eaze Drop Liquid and Stick, the Hella Thicc Mascara and the best-selling Mocha Matchstix.

Fenty Beauty Drive-In

Fenty Beauty was founded in 2017 by Rihanna, one of the entertainment industry’s ultimate multi-hyphens. The original line started with 40 shades of foundation and has made a name for itself by catering to a range of skin types. Today, it is reported to have a net worth of $2.8 billion. 

GO: Visit https://fentybeauty.com for more information.

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Shaheera Anwar - Staff Writer
From a beautiful childhood in Riyadh to a calm and collected life in Dubai. When she's not busy penning her latest masterpiece, you can catch Shaheera lounging with her family or binging on the latest movies. And as a millennial, she's got her sights set on TikTok - hoping to go viral someday (fingers crossed).

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